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Semantic Web Company Newsletter 19 February, 2009 EDITORIAL Monetizing Semantics Dear subscribers ! How to earn money with Semantic Web services is still one of the open questions among the evangelists and critics of the Semantic Web. Some blog posts have recently addressed this question: Andreas Blumauer (SWC) thought about value added services based on Linked Data and a micropayment model, which evoked some interesting responses after Paul Miller caught up with the topic on his personal Cloud-Of-Data-blog. Actually, earning money with the Semantic Web won`t be any different than in a non-semantic world. It is still good all information eceonomics that define the rules. But what changes is the fact that metadata and metamodels are becoming a commercial asset on their own. And deploying a viable metadata strategy is crucial to its commercial success - although much more difficult to monetize. Endusers are very reluctant to paying for services on the web (mobile services are slightly different). So the only obvious opportunity is to concentrate on B2B customers. Yahoo! and a start up called BooRah have recently come up with conrete pricing models (- for details see the entries below). With best regards, The Semantic Web Company
VOICES Brian Donnelly: "We solve the problem of letting business users ask questions of their data."
VOICES Tom Tague on the goals Open Calais 4
SWC UPDATE New Semantic Web seminars available!
SWC UPDATE Semantic Web Meet Up in Berlin: Register & Secure your Ticket!
SWC UPDATE I-Semantics 2009 - Call for Papers
MARKET SCAN Yahoo tries turning BOSS into search cash cow
MARKET SCAN BooRah: Food + Web 3.0 = Money
MARKET SCAN The Death Of "Web 2.0"?
TECHNOLOGY SCAN Adobe Lends Weight to HTML 5 Efforts
TECHNOLOGY SCAN Apture Packs a Lot of Media Into a Little Pop-up
TECHNOLOGY SCAN Semantic web promises a smarter electricity grid
BLOG SCAN Yahoo Patent App Sheds Light on SEO Priorities
BLOG SCAN Google: "We're Not Doing a Good Job with Structured Data"
BLOG SCAN Future of The Web- Will Web 5.0 Take Control?
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Recent
Publications 
Semantic Web Programming The next major advance in the WebWeb 3.0 will be built on semantic Web technologies, which will allow data to be shared and reused across application, enterprise, and community boundaries. Written by a team of highly experienced Web developers, this book explains examines how this powerful new technology can unify and fully leverage the ever-growing data, information, and services that are available on the Internet.
Event Tip SIWN2009: Systemics and Informatics World Network Monday, 23. March 2009 to Wednesday, 25. March 2009, Leipzig / Germany The Second SIWN Congress (SIWN 2009) aims to provide a distinctive premier international forum for active researchers, developers, professionals and academics from different domains and with diversified backgrounds to get together, to share state-of-the-art research achievements and practical experiences, to exchange in-depth findings and innovative ideas, and in particular to harness the greatest challenges and think seriously into the future.
Event Tip WM 2009: Professionelles Wissensmanagement - Erfahrungen und Visionen Wednesday, 25. March 2009 to Friday, 27. March 2009, Solothurn / Switzerland The biannual conference aims at providing an integrated and broad overview over the technological, cultural and social aspects of knowledge management.
Event Tip World Wide Web Conference 2009 Monday, 20. April 2009 to Friday, 24. April 2009, Madrid / Spain The World Wide Web Conference is the global event that brings together key researchers, innovators, decision-makers, technologists, businesses, and standards bodies working to shape the Web.
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Andreas Blumauer (Semantic Web Company) talked with Brian Donnelly
about a new system on the market called "Semantic Discovery
System", which helps to do sophisticated queries across existing
datasets without any knowledge about SemWeb technologies. In this
talk Brian also discusses why complex scripts or triple stores should
not be exposed to the end-users anymore. 
The recent release of Open Calais v4 offers excting new possibilities
by making a great contribution to Linked Data efforts. On this occasion
Tom Tague, vice president of the Calais creators ClearForest, answered
questions the Semantic Web Company had about the goals of Open Calais.
On May 6 & 7, 2009 we offer new seminars for Semantic Web newbies.
The seminars are designed for people who search for a compact and
comprehensive entry into the topics Web 2.0, Social Web and Semantic
Web. A strong emphasis will be on the corporate use of social software
and semantic web technologies.
Yahoo will charge for use of the BOSS API (application programming
interface), the service by which other Web sites can extract Yahoo's
search data then repurpose it to their hearts' content, according
to a blog post by Ashim Chhabra of Yahoo's Search BOSS team. Previously,
the company had planned to make money from BOSS by requiring outsiders
with high-traffic sites to show Yahoo search ads next to their results.
We’ve talked a lot about the benefits of semantics in the
recent past with regard to search functionality, but you’re
probably wondering if there’s anything else to be gleaned
from linguistic development. Straight up: you want to know if semantics,
in any way shape or form, mean money. The answer, friends, is "yes."
BooRah, a restaurant reputation report, is a prime example of this.
I'm not going to discuss the economic meltdown and its devastating
effect on technology companies and internet startups in this post,
but rather something that crossed my mind earlier this morning:
"Web 2.0" seems to become more and more a void (and an
avoided) term. Of course, that's not necessarily a bad thing, but
it is definitely apparent.
The most obvious feature of Apture is that it is a pop-up technology.
Apture is a Javascript plug-in for publishers that adds contextual
information to links - via pop-ups which display when users hover
over or click on them. However, because of its association with
pop-ups, Apture thinks it's gotten a bad rap. Many people dislike
other pop-up products such as CoolPreviews, Snap and a new Microsoft
product we covered recently called Gaze. Why? Because pop-ups can
disrupt a user's browsing experience and are sometimes even regarded
as a nuisance. We spoke to Apture co-founder and CEO Tristan Harris,
to find out what makes Apture different.
Dispersed wind farms and solar panels on people’s homes are
posing new challenges for managing power grids that were designed
when all electricity was generated in centralised plants. A new
semantic web technology promises a solution. Because semantic data
can be understood by machines as well as humans, the approach should
lead to more efficient automated grid management and better decision-support
for human operators. Smart power grids, efficiently supplying a
town or city from locally generated electricity and then feeding
it into a wider supply network, could therefore be more easily and
cost-effectively set up.
A recent patent application from Yahoo highlights several factors
that Yahoo itself proposes to use for optimizing Web pages for its
search engine, according to the ever-vigilant patent-watcher Bill
Slawski. The application, "Automated System to Improve Search
Engine Optimization on Web Pages," was filed in June 2007 and
published last month. It proposes a process that would look at search
query logs and browsing activity of users, as well as semantic relationships
and timeliness of query terms.
Science fiction does not come close to the awesome reality of the
future Web 5.0. The fictional Borg was the ultimate cyber nightmare-
enclosing humans in a seductive social matrix that provided for
every personal need but took away all vestiges of personal freedom.
Could Web 5.0 take control and offer salvation to humanity or replicate
the Borg? | Unsubscribe | Contact |
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