Market Scan

THE SACRAMENTO BEE: Technology pinpoints most influential online voice, providing critical targeting data to political campaigns

SAN FRANCISCO, Jan. 23, 2012 -- /PRNewswire/ -- SocialMatica, the innovative leader of social media analytics, today announced the identification of one of the most influential online voices in the race for the GOP nominee for the 2012 presidential election.  Through its semantic data intelligence engine, SocialMatica identified Lisa Graas, an avid Twitter user and blogger, as a key social influencer in this season's primary race. A dashboard showing up-to-the minute data on the race can be explored on SocialMatica's website (www.socialmatica.com)