Market Scan

Tassilo Pellegrini's picture

Practical application of semantic technology and personalization in travel

10. January 2012

TNOOZ: Larry Smith of Thematix has previously written several excellent posts in Tnooz about semantic technologies in the travel industry.

In particular, their potential to create truly personalized offers by adding distinct value to travel offers based on customer data.

At OpenTravel, we’re turning the abstract into the concrete by building a semantic ontology for the car rental industry, including thinking through what it takes to actually plan for a semantically enhanced booking experience, what we call semantic offers.

So I thought we’d share some of the lessons we’ve learned by using a basic online transaction as an example.

I should note that this example is based on the supplier company not knowing who the customer is, so it is not able to present a “personalized” offer, that is, an offer to a known individual.

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