SBWIRE: saka, Japan -- (SBWIRE) -- 12/19/2012 -- In the past, the way websites were ranked was widely dependent on the placement of keywords in the site pages. However, according to Ace Site Creator, a website that provides people with in-depth information about online marketing, the recent Google Penguin update has led to a significant change in this process.
As a spokesperson from Ace Site Creator explained, in regards to on-page optimization, including certain keywords is no longer as important as it once was. In many cases, the top results for online searches will turn up sites that do not even have the exact keyword or phrase in the results. Instead, the emphasis will be on the overall quality of the article. This means that something called latent semantic indexing, or LSI, is now extremely important for site owners to learn about and utilize.
“LSI is a better gauge of how thoroughly the topic is covered in the article,” he said.[read more]