PARCEL2GO: Online selling and auction site eBay has made its first foray into semantic search, by offering buyers the chance to discover items related to their favourite topics.
The system doesn't just rely on the search terms input by the user. Instead, it takes these, and in addition offers items which its technology suggests are in related categories.
Called eBaySaurus, the system matches searchers' queries against the language and terms used by those listing products on the site.
Main listings offered will contain products which most closely match the search terms input, but in a new feature, the sidebar of the page will display four items less closely matched to those words, but which eBay's algorithms deem may be of interest. These four items will change as different search terms are entered.[read more]