Market Scan

Tassilo Pellegrini's picture

Click here to find out more! Why “Want” & “Own” might be the most important Actions coming to Facebook

18. January 2012

SOCIAL BEAT: Facebook is bringing a boatload of apps and actions onto the social network. Now, instead of just “Liking” something, you can say you read it, listened to it, or watched it, all through your favorite web and mobile apps.

While a huge number of these semantically linked verbs, called Actions, are going to be appearing in various places around Facebook and Facebook-connected websites, two Actions might be more commercially significant than the rest: “Want” and “Own.” Because, if you follow the money, these two actions are most closely linked to Facebook’s main source of revenue, its advertising real estate and targeting.

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