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An Illustrated Guide To E-Commerce Markup Using GoodRelations

26. 12. 2012 by Tassilo Pellegrini

SEARCH ENGINE LAND: In How Search & Social Engines Are Using Semantic Search, I started this series with an overview. This article will give you a walk through on generating local and organization markup for a store.

We will look at an alternative vocabulary, namely GoodRelations, and take a deeper dive into the specifics of generating semantic markup for the e-commerce domain using GoodRelations.

To clarify, GoodRelations is a vocabulary for e-commerce. Microdata and RDFa are syntaxes. Schema.org for product is an alternate vocabulary for e-commerce.

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Do, 10/11/2012
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Semantic search will be standard across online travel by 2020

26. 12. 2012 by Tassilo Pellegrini

TNOOZ: Technology continues to push the travel, tourism and hospitality industry forward and make it more dynamic than ever before. But the next phase is where it gets REALLY exciting.

For background, this week I took part in a panel discussion at World Travel Market in London alongside Nate Bucholz, industry head for travel at Google, and Andrew Jones, head of search account management at Bing.

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Do, 11/08/2012
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The trav-olution begins again? Desti brings Siri-like personal assistant into the travel ecosystem

26. 12. 2012 by Tassilo Pellegrini

TNOOZ: Desti joins the ranks of travel startups claiming to be on the path to “travel nirvana” with their Siri-spawned travel inspiration and planning iPad app.

Currently only available for the San Francisco Bay area, Desti promises to bring the technology behind Apple’s vaunted virtual personal assistant Siri to the travel space.

Using both natural language intelligence and semantic search, Desti allows users to ask questions to the app and receive real responses based on those questions.

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Fr, 11/09/2012
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The new world of semantic search

26. 12. 2012 by Tassilo Pellegrini

INTERNET RETALER: Consumers conducting searches on Google Inc. and Microsoft Corp.’s Bing often get a lot more than links to web sites in their results. For example, a search for Barack Obama on Google brings up numerous images, a brief bio, the recent election results and pictures of other people connected to Obama that the searcher might be interested in learning more about—all corralled within the search results page.

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Fr, 11/09/2012
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How Web Retailers Can Profit With Semantic SEO

26. 12. 2012 by Tassilo Pellegrini

SEARCH ENGINE LAND: Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus on artificial intelligence to understand a user’s intent (i.e., the meaning of the query) in addition to the reliance on text, keywords and links in search algorithms. I wrote before about using structured markup in How Retailers Can Improve Product Visibility Using Structured Markup.

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Fr, 11/23/2012
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CheapAir unveils semantic search for booking flights with natural language queries

26. 12. 2012 by Tassilo Pellegrini

TNOOZ: Aiming to make travel search more intelligent, CheapAir.com has begun beta-testing Easy Search, a semantic search tool that allows users to pose natural language flight queries instead of choosing parameters in forms, drop-down menus, and calendars.

CheapAir claims to be the first online travel agency (OTA) in the US to embrace semantic search.

The tool can be found on CheapAir’s homepage, by clicking the Easy Search tab, which is the fourth option on the top navigation bar.

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Fr, 09/28/2012
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New Semantic Search Engine Boosts Wal-Mart Sales

26. 12. 2012 by Tassilo Pellegrini

TOP TEN WHOLESALE NEWS: By now, you’ve heard about Wal-Mart’s new search engine that gets 10 to 15 percent more in sales when shoppers search for products. Called Polaris, the engine is based on semantic search technology, which not only helps users find the items they want on the retailer’s website, but also delivers results based on users’ interests, or the elusive user intent that Google, Bing and Yahoo have been trying to divine for years.

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Mi, 09/19/2012
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In Battle With Amazon, Walmart Unveils Polaris, A Semantic Search Engine For Products

17. 09. 2012 by Tassilo Pellegrini

TECH CRUNCH: Walmart is today unveiling a new search engine named “Polaris” which now powers Walmart.com, as well as the company’s mobile web and mobile apps, and offers a 10%-15% increased likelihood that a customer will complete their purchase, the company claims. The engine was built by a small team of fifteen engineers within Walmart’s @WalmartLabs division, an internal group of technologists which has grown in recent years through the acquisition of startups like Kosmix, OneRiot, Grabble, Small Society, and others.

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Do, 08/30/2012
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Walmart rolls out semantic search engine, sees business boost

17. 09. 2012 by Tassilo Pellegrini

COMPUTER WORLD: Walmart.com claims 10% to 15% increase in shoppers completing a purchase after using engine to search for a product

Retailer Walmart has rolled out a new search engine based on semantic search technology, that not only helps users find items they want on its website, but also delivers results based on their interests and likely intent, the company said Thursday.

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Fr, 08/31/2012
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Walmart's New Secret Weapon: Search

17. 09. 2012 by Tassilo Pellegrini

CIO TODAY: "I don't think it will have much of an impact on rival Amazon," said analyst Greg Sterling of Walmart's new search engine. "Although Walmart is the largest retailer in the world, its brand is very weak in certain markets. To really go head to head with Amazon in e-commerce, the company would need to build a new online-only shopping engine."

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So, 09/02/2012
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