Semantic Advertising
The webinar introduces two approaches to semantic advertising and their realisation with Semantic Web technologies. It also illustrates the usefulness of semantic metadata for purposes of customer and market research.
Short Description:
Contextualisation and accuracy are important issues in Online Marketing. The personal and differentiated approach towards potential customers enhances the effect of ads and raises awareness and readiness for action among the adressed target groups. Semantic Web technologies help to match ad content and editorial content so that the relevance of ads and their message is being improved. Matching of similarity between ad content and editorial content as well as the deliberate filtering of unappreciated contexts help to perfectly pinpoint ad content on the web and improve the usage of ad space.
Dates & Registration:
Thursday, 10.12.2009, 09:00 - 10:30 AM CET Register for the German course
Thursday, 10.12.2009, 18:00 - 19:30 PM CET Register for the English course
Kosten: EUR 90.- (incl. VAT)
About the trainers:
The trainers are experienced consultants in the field of Semantic Web and Social Software and have been conducting business workshopsat operational and strategic level for the past few years.