The Power of Semantic Advertising
Late last year news broke that CBS was dumping third-party ad networks in favor of launching its own internal ad network. Its hopes are to better monetize its online inventory ? if not immediately at least over time. That?s good news for semantic advertising startups such as Peer39, whose founder and CEO Amiad Solomon will be one of the featured presenters at a panel at WebMediaBrands? upcoming Web 3.0 conference.
?What CBS has done -- and others will follow -- is bring more control back to its content,? says Solomon. Peer39 would be quite happy if other big publishers with brand name properties came to the same conclusion, as Newsweek did when it adopted Peer39?s technology in May. Their content ?is worth a lot of money and advertisers should pay to be there. Publishers with big brands want to see more coming out of these entities.?
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